Born and raised in North Hollywood, California, Les was educated at UC Berkeley and UCLA. He spent 25 years as President of Medall Productions, Inc., an advertising agency and creative production firm. In 1971, Les left the west coast and moved to Rochester, NY, eventually making the transition to the financial services industry. A Financial Advisor with 20-plus years of experience, Les joined APFS and the Novem team in 2013. Married to the lovely Merri-Lou McKeever for more than 36 years, Les also enjoys spending time at Penfield Country Club.