After a long-awaited vacation, the Weekend Reading is back. Last week I headed down to Florida with my family to enjoy the sun and the beach. Logging into FactSet and seeing all these quotes in red, I think I need another vacation.

Anyways, we flew back on Saturday so we could get to a ballet recital on Sunday. Yes, as a father of two girls, ballet recitals are now the center of my social calendar.

Naturally, Sunday was an absolutely beautiful spring day. Sunny, 60’s, light breeze… the kind of day that should be spent on a golf course.

My friend texted me to see if I could play. I texted him back from the dark, depressing, windowless auditorium and then put my phone on silent. As I later found out, to add insult to injury my phone autocorrected to “baller recital.” Not only did I spend the day at a ballet recital but I am far from cool enough to attend a “baller recital.” If anyone knows how to update an iPhone’s default settings to Suburban Dad please let me know.

By Charles Ruff, CFA

Small businesses are the engine of the US economy.

Politicians fall all over themselves to provide headline-grabbing subsidies for large companies. In truth, small businesses (fewer than 500 employees) account for almost half of US jobs. More importantly, these dynamic businesses account for almost 2/3 of all job growth. Understanding what is happening with small businesses is key for understanding the direction of the US economy. (NFIB Monthly Economic Report- April)

  • Inflation concerns are high and rising. Inflation concerns are at their highest since 1Q81 and displaced “labor quality” as the top problem facing small businesses.
  • Owners expecting better business conditions over the next six months decreased 14 points to a net-negative 49%. The lowest level recorded in the 48-year-old survey.
  • 72% of owners raised prices over the past three months, a 48-year record high reading.
    • Inflation is hot. Duh. No surprise here. But does this suggest a peak in inflation or does this suggest stagflation?
    • With the Fed currently hiking, I’m hopeful we can avoid stagflation but the negative outlook of small business owners worries me.

Quantitative Tightening and the Mortgage Market

Reminder: Discussion of securities does not constitute a recommendation to buy. Please review full disclosure below.

Raising the Fed Funds rate is just one way the Federal Reserve impacts financial markets. The other way the Fed influences interest rates is by purchasing other securities on the market. To provide liquidity and manage rates, the Fed has been engaging in Quantitative Easing (QE) where it buys up Treasury bonds and mortgage securities. By bidding up the prices, the Fed holds down the yields. If the Fed wasn’t there as a buyer, bond prices might fall and interest rates rise to levels that could harm the economy.

The Fed is an enormous buyer of Treasury bonds AND mortgage-backed securities. The US national debt is about $30T and the Federal reserve owns about 20%. Additionally, the Fed owns about 1/3 of all outstanding mortgage-backed securities (MBS) guaranteed by Fannie Mae and Freddie Mac.

In addition to raising the Fed Funds rate 50bps, the Federal Reserve also stopped Quantitative Easing (QE) and is starting Quantitative Tightening (QT). This means that the Fed will NOT be buying treasuries and mortgages but will be letting these securities ‘run off’ as they mature. Today, I want to focus on the mortgage market specifically.

Mortgage rates tend to track the US 10-year treasury bond. Today, the 10 year is at about 3% and a 30-year mortgage is at about 5.4%. The difference or “spread” is about 2.4%. This spread is an important indicator of financial market health.

Issues arise when the spread between the 10 year and mortgages rise. If this gets too high (ie ‘spreads blow-out’) it can signal liquidity issues in financial markets. For instance, something might be happening that makes investors badly want to buy treasury bonds but too scared to buy mortgages. You can see in the below chart that this happened in the Global Financial Crisis in 08/09. It also happened in March of 2020 thanks to COVID-19. Both times, investors who owned MBS found themselves unable to sell these securities. There simply were not enough buyers. During normal times, MBS are some of the most liquid securities (second only to treasuries). MBS are often used as collateral in financial transactions because they are so liquid. In 08/09 and 2020, when investors found themselves suddenly unable to sell their MBS, the follow-on effect was profound. In fact, the below char showing spreads go from 1.7%-2.7% in 2020 does not do it justice because transactions were not happening. In both cases, the Federal Reserve had to step in and support financial markets by buying up these securities.

30 Year Fixed Mortgage Chart

You might say, “so what, the Fed steps in when they need to and life goes on right? The system works fine.” Again, the follow-on effects of this can be profound. For example, consider Invesco Mortgage Capital (IVR). Prior to 2020, this was a sleepy mortgage real estate investment trust (mortgage REIT). A mortgage REIT works this way: say each MBS security pays interest of 6%. If you can borrow at 4%, there is a 2% profit spread to be made. This 2% profit margin is nice but to justify the use of capital, equity holders will need to earn more than 2%. So a mortgage REIT like IVR levers up its equity by borrowing short-term debt. With the proceeds from this debt, IVR buys MBS. IVR was levered up about 6x meaning that for each $1 of equity, it had $6 of debt. Suddenly, that 2% spread becomes a 12% return on equity. This might sound reminiscent of overleveraged and complicated derivative bets on the housing market from the global financial crisis. A key difference here is that the credit quality is much higher and the leverage is much less. Securitized Fannie Mae and Freddie Mac mortgages, known as Agency MBS, are backed by the US government. In terms of liquidity, Agency MBS rank second only to US treasuries. The point is, 6x leverage with such as safe asset is not a ridiculous risk. But if liquidity dries up and banks demand payment of the loans (as happened in March 2020), things can get dicey. On the below price chart of IVR, it’s pretty easy to find March 2020. The Fed DID step in to help in 2020 and still IVR’s capital was permanently impaired. I believe that if the Fed waited just 2-3 days, IVR would have declared bankruptcy (along with a slew of other mortgage REITS).

Liquidity problems are no joke!

Invesco Chart

**You might be wondering, “why does a vehicle like IVR even exist?!” more on that at the bottom of the post.**

So, back to the chart showing 30 year mortgage rate versus the 10 year. Recently, this spread has increased. Nothing problematic but if this continues it might signal trouble. What gives me cause for concern is that the Federal Reserve was still buying MBS up until early March when the spread crossed 2%. After March, the Fed was still maintaining its position by replacing maturing MBS. As a huge purchaser of MBS, the Fed is bidding up MBS and hold down interest rates on mortgages. When the Fed backs away, will spreads widen further? No one knows but as a huge buyer exits the market, it makes sense that MBS prices might fall (and MBS yields rise). Lower MBS prices >> Higher MBS yields >> higher mortgage rates for borrowers.

The Federal Reserve has come to account for about 1/3 of the entire mortgage market. Tapering does NOT mean that they will suddenly sell everything, but the shift from net-buyer to net-seller is significant. Not only are mortgage rates higher but mortgage rates are also higher relative to US treasury bonds. While the financial press is laser focused on the 50bp hike in the Fed Funds rate, the Federal Reserve’s actions in the mortgage market could have much more profound effects on the economy. After all, housing drives about 15-18% of the US economy and home prices also contribute to consumer sentiment.

As the Fed steps away, what market actors will step in as buyers of MBS?

How high will the Fed allow spreads to climb before stepping in or reversing course?

**Mortgage REITs have been around since the 1970s and can serve a few purposes. First, as a buyer of MBS, mortgage REITs help add liquidity to this market. When a market is very liquid and has lots of buyers, costs decrease. In other words, it helps the cost of a 30 year mortgage decrease. Mortgage REITs are also unique investment vehicles. For individual investors, buying MBS is relatively difficult and not that profitable. By buying shares in a mortgage REIT, investors can get levered exposure to the mortgage market and earn dividend yields 8-11%. If you need income or if you think interest rates are going to drop, mREITs can be a terrific investment. Finally, regarding my example, I chose IVR specifically because it was a horror-story. AGNC, PMT, MFA are examples of mREITs that did not implode.

**Mortgage REITs have been around since the 1970s and can serve a few purposes. First, as a buyer of MBS, mortgage REITs help add liquidity to this market. When a market is very liquid and has lots of buyers, costs decrease. In other words, it helps the cost of a 30 year mortgage decrease. Mortgage REITs are also unique investment vehicles. For individual investors, buying MBS is relatively difficult and not that profitable. By buying shares in a mortgage REIT, investors can get levered exposure to the mortgage market and earn dividend yields 8-11%. If you need income or if you think interest rates are going to drop, mREITs can be a terrific investment.
Finally, regarding my example, I chose IVR specifically because it was a horror-story. AGNC, PMT, MFA are examples of mREITs that did not implode.

Securities offered through American Portfolios Financial Services, Inc. (APFS), Member FINRA, SIPC. Advisory services offered through American Portfolios Advisors, Inc. (APA) and/or Novem Group, SEC-Registered Investment Advisers. Novem Group is independent of APFS and APA. Please refer to your representative’s FINRA BrokerCheck for firm affiliations. Any opinions expressed in this forum are not the opinion or view of Novem Group, APFS, or APA and have not been reviewed for completeness or accuracy. Any comments or postings are for informational purposes only and do not constitute an offer or a recommendation to buy or sell securities or other financial instruments. Readers should conduct their own review and exercise judgment prior to investing. Investments are not guaranteed, involve risk, may result in a loss of principal, and are not suitable for all types of investors. Past performance does not guarantee future results. (7/21)

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2022

Bob, now the Chief Executive Officer and Chairman of the Board at Novem Group, nominates Patrick Manuel to fill the role of President. Hired from a successful sales leadership position in 2014, Pat's integrity, work ethic, and vision support the growth of Novem Group and will continue shape the firm for years to come.

2018

Novem Group expands, opening a satellite office in Jupiter, Florida.  Although already available to clients nationwide digitally, this new office allows for in-person consultations with Florida clients.

2011

Bob takes the investment side of the business to the next level and launches his own RIA (Registered Investment Advisor firm), APFS Wealth Management, Inc. DBA Novem Group. The firm would later simply become "Novem Group."

2008

Charlie Herendeen leaves a long tenure with a national retirement and benefits consulting & administration company to join Novem Group as Managing Director of Retirement Plan Services. Under Charlie's leadership, the retirement division sees unprecedented growth.

2001

American Portfolios Financial Services, of which Bob was a founding member, officially launches as a broker-dealer.  This new designation allowed Advisors to continue putting the Client first, without being captive to any specific investment company.

1994

Novem Group was founded by Robert Bartolotta in Rochester, NY to offer financial and insurance planning to individual clients. The company quickly expanded to include employee benefits, allowing individual clients to bring their business needs to the firm.

Vince Palumbos

Wealth Advisor

Affiliations & Disclosures */**/***

Vincent J. Palumbos is a Certified Senior Advisor, CSA®, and brings over 40 years of business and financial experience to his private practice. He has been in sales, management, business ownership, and financial services during his career. Vince is the recipient of many sales awards, including the coveted President’s Award. Vince is a wealth adviser and holds Series 63, 65, 7, and 24 securities licenses and is a licensed Life agent in NY, NJ, AZ, and FL. He earned a Masters of Education from Cambridge College in 1987.

Vince is a pilot and safety officer for the Civil Air Patrol. He’s a facilitator at Matt Talbot Ministries and recent past President of a Rotary Club. Vince is a former Major Gift Officer for McQuaid Jesuit High School and served on the Finance Council for St John of Rochester for 13 years.

Vince has four grown children and five grandchildren, and he and his wife, Ginny, live in Fairport.

Tosin Deju

Consultant

Tosin joined Novem Group with over 20 years of experience in the financial industry, and 15 years as a management consultant. She worked previously with IBM Global Business Services in the Financial Services practice as a Senior Change Management Consultant and Project Manager. Prior to that, she worked with Datek Online as a Customer Service Rep and an Accounts Principal, and held her Series 7, 63, 24, and 4 licenses.

Tosin holds an MBA in Finance, Entrepreneurship, and Entertainment, Media & Technology from the NYU Stern School of Business. She was a Consortium for Graduate Studies in Management Fellow, and selected student representative for the Harlem Small Business Initiative and Clinton Foundation Partnership. Tosin also holds an undergraduate degree in Biological Sciences from Rutgers University.

Tosin serves on the board of directors of Providence Foundation, a microloans program supporting local widows in entrepreneurship in Africa. She is also the Secretary for the Mary Adetayo Okunuga Foundation, a non-profit organization that aids families in need in Africa. She is married with three daughters, and lives with her family in Georgia.

Tom Froehlich

Financial Advisor

Affiliations & Disclosures */**/***

A Certified Investment Management Consultant and Analyst, Tom holds the Series 7, 63, 65, and 24 securities licenses, and Life, Health, Property and Casualty insurance licenses as well.

Tom uses his 38 years of industry knowledge and experience to help business owners, professionals, and their families solve problems, and to make wise choices to manage their wealth and transcend their legacy.

Specializing in Retirement and Retirement Income Planning, Tom is also often brought in as consultant for various accountants and attorneys, where his collaborative approach helps bring clarity and continuity to his clients' planning process, creating a clear and simple path towards their wealth management objectives.

Active in his community, Tom is a frequent guest speaker for various companies, organizations, and associations, where he shares his expertise on retirement planning, investment management, and estate preservation. Tom has served on the board of directors, and is the past president, of The Wealth Advisor Institute. Tom is an active member of the Investments & Wealth Institute, and the founder of the organization's New York Chapter, when it was called The Investment Management Consultants Association.

Married with three adult kids and three grandchildren, two of Tom's personal passions are Dogs and supporting Special Needs Children, so Tom and Cooper, his Therapy Dog, may often be found visiting special needs kids in schools and in the pediatric unit at his local hospital.

Tim Gerlach

Portfolio Manager

Affiliations & Disclosures ***

Tim joined Novem Group in January 2019 and serves as the Portfolio Manager. He supervises the firm's investment research and portfolio management team and is responsible for overseeing all daily investment management decisions. He holds the FINRA Series 65 license and is a graduate of Penn State University with a B.S. in Finance (’10) and M.S. in Finance (’14). He is also currently a candidate in the CFA program.

Tim is originally from Penfield, NY, and lives in Washington, D.C., with his wife, Kristen.

Tiffany Beam

Client Service Associate

In late December of 2021, Tiffany started working for Novem Group as an administrative assistant. She soon advanced to the position of Client Service Associate. After that, Tiffany was given the opportunity to work directly for Stephen Roehrig and Thomas Froehlich. Tiffany is a licensed notary public in the state of New York and is presently pursuing her series 65. Tiffany graduated from Bryant & Stratton College with an associate's degree in paralegal studies. For three years, she served as a receptionist at Woods Oviatt Gilman LLC & Harris Beach PLLC, helping clients and handling administrative tasks for each department's practice.

Tiffany and her fiancé reside on Hemlock Lake with their German Shepherd, Bernise Mountain Dog, and cat. In her free time, Tiffany likes to travel, cook, work out at the gym, and spend time with her fiancé and animals.

Thomas Burke

Investment Advisor Representative

Affiliations & Disclosures ***

Tom is a graduate of Cornell University with a degree in Applied Economics, and a 30+ year veteran of the financial services industry. Tom brings a wealth of experience and knowledge within the dynamic financial arena to bear on today's complex landscape, and he looks forward to helping you build a successful financial strategy.

Stephen Roehrig

Financial Advisor

Affiliations & Disclosures */***

Stephen Roehrig is an experienced financial advisor who began his career in 1996. Stephen transitioned his practice to Novem Group in 2008 and specializes in wealth management, retirement and financial planning, as well as insurance & risk management. Steve holds Series 7, 63, 65 and New York State Life, Accident, and Health Licenses, and makes it a priority that his loyal clients get great service. After earning a Bachelor of Science from Le Moyne College in Syracuse, NY, he decided to stay close to his roots, living here in Rochester with his wife, Leigh, and daughters, Maya and Elle. Steve has always had a desire to work in the financial services industry and pursued a degree in Finance & Economics to accomplish this. He is grateful that he can achieve his goals of providing sound financial advice and incredible customer service to his many loyal clients.

Rosann Lill

Assistant Office Manager

Rosann Lill is the Assistant Office Manager for Novem Group and has been working with individual and corporate clients for many years.

Born and raised in Rochester, NY, Rosann attended Katharine Gibbs in Boston after high school. She worked at Xerox Corporation and left to take over ownership of Airport Lanes. Upon the sale of her business, she decided to continue doing what she enjoys, maintaining relationships with clients and business associates.

Rosann’s responsibilities include office administration, client relations, and managing the firm’s insurance department.

Robert Bartolotta

CEO

Affiliations & Disclosures */**/***

Robert is a graduate of Cornell University with a BS in Applied Economics. He is an Investment Advisory Representative through Novem Group and holds the following securities licenses: 6, 22, 24, 26, 51, 52, 62, 72, and 82, as well as Life, Accident, and Heath Insurance licenses both in and outside of New York state. He is the founder and CEO of Novem Group, a rapidly growing investment advisory firm with more than a billion dollars in assets under management. Robert and the management team have been recognized for their corporate culture at Novem with a focus on work life balance for all employees. Novem Group has received numerous honors, being ranked by the Democrat and Chronicle as one of Rochester’s Top Workplaces 2015 through 2021 and making the Rochester Business Journal “Rochester Top 100” list in 2016, 2017, 2018 and 2022.

With more than 30 years of experience, Robert is a seasoned financial advisor and executive. Under Robert’s leadership as the Senior Managing Director of American Portfolios in Rochester, NY the office placed first nationally for American Portfolios Financial Services in 2015, 2016, 2017, 2018 and 2019, Bob personally ranked as the top advisor out of over 750 financial professionals nationally.

Patrick Manuel

President & Financial Advisor

Affiliations & Disclosures */***

Pat received his B.A. in economics from the University of Rochester and holds Series 66, Series 7, NY Life and Health Insurance licenses as well as the Accredited Investment Fiduciary® (AIF®) designation. Pat joined Novem Group as a financial advisor in 2014, and in 2022 was promoted to President, ensuring his integrity, work ethic, and vision will continue to help shape the firm in the years to come.

Pat and his wife, Jill, live in Rochester with their three boys, Jackson, Cooper and Luke.

Megan Burritt

Compliance Associate

Megan has been with Novem Group since 2007. Starting out as the Executive Assistant to Robert Bartolotta, she was quickly promoted to Account Manager in 2008. Megan managed group insurance accounts until May 2013, when she changed her schedule to part-time after the birth of her son. For 7 years, Megan provided administrative support to not only the employee benefits department, but also payroll, and retirement services. In 2021 her role shifted from administrative to operations by taking on the position of Compliance Associate. Having over a decade of experience with Novem Group, Megan has the versatility to help with specialized projects in all areas of the business.

Megan is a 2006 graduate of Canisius College with a BA in Communication Studies and Art History. She graduated Summa cum Laude and received several honors for her academic achievement, including those for Academic Excellence and Highest Honors/GPA in both Communication Studies and Art History. Megan lives in Pittsford with her husband, David, and their two children.

Matthew Spilfogel

Operations Associate

Matthew graduated from Columbia Southern University in 2014 with a Bachelor’s in Business Administration & Management and currently holds his Series 65 license. He joined Novem Group in 2021 as an Operations Associate, working directly with advisors to maintain client information and supporting the Investment & Operations Teams. He was promoted to Senior Operations Associate in 2024.

Matthew lives in Lake Worth, Florida with his wife, Jessica and their dog Eli. He is an avid sports fan and loves spending time with his family.

Mackenzi Springer

Financial Advisor

Affiliations & Disclosures */***

Mackenzi attended St. John Fisher College and graduated with a degree in Communications and Marketing in 2017. She joined Novem Group as an Investment Assistant in April 2018. Mackenzi was eager to obtain all necessary licenses to become a Financial Advisor and has been working with individual clients and Group Retirement plans ever since. She holds her Series 7, Series 65, Series 63, New York State Life, Accident and Health Insurance license as well as the Accredited Investment Fiduciary® (AIF®) and Certified Financial Planner® (CFP®) designations. Mackenzi is currently taking on new clients for individual and group retirement planning.

A Rochester native, Mackenzi enjoys trying out new restaurants in the downtown area with friends on the weekends. She is passionate about health and fitness; her favorite hour of the day is the one she spends in the gym. In the summer, Mackenzi spends a lot of time on the Finger Lakes. If she’s not on the lake, you’ll be able to find her at the nearest dart board.

Kristi Morgan

Client Service Associate

Kristi Joined Novem Group in February 2016. A graduate of Bryant & Stratton college with an Associate’s degree in Business Administration, she came to Novem with 12 years of experience in the finance industry working with corporate and individual clients. Kristi is a licensed Notary Public, holds her New York State Life, Accident & Health license and has her FPQP™ designation. Kristi lives in Spencerport, NY with her husband Adam and her three children.

Kristen Dupree

Client Service Associate

Kristen joined Novem Group in November 2019 and currently serves as a Client Service Associate in the Wealth Department. Kristen supports multiple Financial Advisors by facilitating client communication, managing account maintenance, and ensuring smooth and personalized client experience. Prior to joining Novem, she spent several years at the Greater Rochester Chamber of Commerce. Kristen earned her Bachelor’s Degree in Business Administration from Roberts Wesleyan College in 2012. Outside of work, she loves traveling and proudly claiming the title of ‘unofficial espresso martini critic.'

Krissi Cook

Client Service Associate

Krissi joined Novem Group from Unisys Corporation and Burroughs Payment Systems in 2011. Originally the Customer Service Manager for Novem’s payroll and HRIS division (which has since been phased out), Krissi built and led the client-service and implementation teams for all payroll and human resource clients. In 2019, Krissi’s sales-support, vendor, and project-management experience became critical to managing the ongoing growth of Novem’s investment division, so she transferred focus to the wealth department and now utilizes her 20+ years of experience on behalf of multiple Financial Advisors as they build their investment practices, and for the expanding Group Retirement Services Department.

Krissi resides in Penfield and enjoys spending time her husband Doug and their children, Makaylah and Aiden.

Kim Kosko

CSA Manager

Kim joined Novem Group in 2019 as an Administrative Assistant and quickly proved herself an invaluable asset, earning a promotion to Manager of Client Services in 2021. In this leadership role, she supports Financial Advisors across both Wealth Management and Group Retirement Services, while also managing the Client Service Associate teams in Rochester, NY and Jupiter, FL.

A licensed Notary Public and holder of the Series 65 license, Kim is uniquely equipped to assist clients and advisors with a broad range of financial and administrative needs, always with precision and care.

Originally from Vancouver, Canada, Kim brings a friendly and focused presence to the team. Outside the office, she enjoys spending time with her family and their two dogs—usually somewhere outdoors.

Kaeri Carroll

Director of IT

Kaeri Carroll is the Director of IT at Novem Group, where she blends a deep understanding of technology with a keen sense for strategic communication. A graduate of the University of Massachusetts with a B.S. in Information Technology and a minor in Business Law, Kaeri ensures the firm stays ahead of the curve—implementing innovative tech solutions to enhance client service and security. She also leads Novem’s digital voice, crafting clear, engaging communications and overseeing the firm’s online presence to reflect its values of transparency, professionalism, and forward-thinking advice.

Jeremy Raco

Senior Vice President

Affiliations & Disclosures */***

Jeremy Raco brings over 30 years of experience in the financial services industry, with deep expertise in investment management, retirement planning, estate strategies, and risk management. Since joining Novem Group in January 2013, Jeremy has expanded the firm’s capabilities in delivering comprehensive, client-focused financial solutions.

Before entering the financial sector, Jeremy served in the United States Marine Corps in a Security Forces unit specializing in Counter Terrorism. He held Top Secret Clearance and was named Marine of the Quarter in 1989. His dedication to excellence carried over into his civilian career, earning him recognition such as the Rochester Business Journal’s “Top 40 Under 40” in 2008 and the prestigious Sanford A. Gradinger Award in 2009.

At Novem Group, Jeremy surrounds himself with a dedicated team of professionals designed to give his clients the best opportunity for success of their financial planning. He also runs the Risk Management Department, providing a full suite of insurance solutions to individual and business clients. He is a partner and Sr. Vice President, and holds Series 6, 63, and 65 licenses, as well as Life, Accident, and Health Insurance Licenses.

Jeremy’s commitment to integrity, service, and strategic planning makes him a trusted advisor to clients navigating complex financial landscapes.

Jeffrey Altieri

Portfolio Manager, Fixed Income Specialist

Affiliations & Disclosures ***

Jeff joined Novem Group in March 2021. With more than 40 years of experience, Jeff manages client portfolios and develops and implements fixed income strategies. An avid golfer, Jeff and his wife Kathy are longtime residents of Penfield, NY.

Dan Williams

Investment Assistant

Affiliations & Disclosures ***

Dan joined Novem Group as an intern in the summer of 2022. He graduated from St. John Fisher University with a Bachelor of Science in Finance shortly thereafter and was hired as an Investment Assistant. Dan secured his series 65 securities license, and helps the investment team with everyday operations, providing background research and analysis.

Prior to joining Novem Group, Dan spent five years at Wegmans, typically at the customer service desk. A lifetime resident of Fairport, NY, Dan follows many different sports leagues with favorite teams all over the map, including the Green Bay Packers, Los Angeles Dodgers, and Syracuse football and basketball. In his free time, he enjoys golfing, and spending time with family and friends.

Chelsea Bartolotta

Client Service Associate

Chelsea rejoins Novem Group as a Client Service Associate with more than 15 years of experience supporting clients and managing complex operations across diverse industries. Her professional background includes seven years as a Payroll Implementation Specialist, six years serving as a Coordinator for a nonprofit organization, and four years in property management. Together, these experiences have shaped her strong attention to detail, operational expertise, and commitment to delivering exceptional client service.

Chelsea lives in Jupiter, Florida, where she is a proud single mom to an amazing little boy. When she’s not working, you can usually find them enjoying the outdoors at the park or the beach. Chelsea values balance, community, and building meaningful relationships—both professionally and personally.

Charles Herendeen

Managing Director, Senior Financial Advisor

Affiliations & Disclosures */**/***

Charlie joined Novem Group in August of 2013, although he has been affiliated with the firm for over 15 years. He is responsible for providing group retirement plan solutions for all types of organizations as well as wealth management and financial planning services for individuals. Charlie has been working in the field of Investment Management, Retirement and Benefit Plan Services for over 30 years.

Prior to joining Novem Group, Charlie was a Manager of Retirement and Benefits Consulting for a large National Third-Party Administration (TPA) Firm, a Senior Conversion Analyst for a National Retirement Plan Provider and Vice President, Retirement Financial Services Officer for one of the largest financial services organizations in the world. Charlie graduated with a Bachelor of Science in Accounting from the John Wiley Jones School of Business at SUNY Geneseo. He currently possesses the designations of Certified Retirement Services Professional (CRSP), Certified IRA Services Professional (CISP), Group Benefits Associate (GBA), Cash Balance Consultant (CBC) and Accredited Investment Fiduciary (AIF®). He is also a candidate for his Certified Financial Planner (CFP®) designation. He is a member of the International Foundation of Employee Benefit Plans, the Financial Planning Association and is on the Board of the New York Employee Benefits Council (NYEBC). Moreover, he holds his FINRA series 6, 63 and 65 securities licenses as well as his New York State Life, Accident and Health Insurance License.

The Financial Times recognized Charlie in their annual list of Top Retirement Advisers in the country in 2016, 2017 and 2018. Charlie resides and is an active supporter of Victor Lacrosse. He enjoys golf, playing guitar and his family time. His wife Gina is a teacher in the Fairport Central School District and he has three children, Allison, Jack and Matthew.

Cathy Gueli, CFP®

Wealth Advisor

Affiliation & Disclosure ***

Cathy is thrilled to join Novem Group as a Wealth Advisor, where she continues her mission of integrating a rich set of experiences in service, management, strategy, and communications to help clients achieve their financial goals. With a diverse background in industry and the military, Cathy brings a unique perspective to her role, providing comprehensive financial guidance.

Before joining Novem Group, Cathy held key leadership positions at Xerox Corporation, including vice president of annuity management and strategy for North America, where she led initiatives to enhance profitability. She also served as vice president of offering strategy, guiding programs that supported Xerox’s partners in the small and medium business sector. Additionally, Cathy led the corporate strategy intelligence function and served as vice president of strategy and communications, overseeing strategic development and execution across Xerox’s business divisions.

Cathy’s career began in the United States Air Force, where she served as a program manager for aerospace and electronics systems acquisition. Her outstanding contributions earned her both the Meritorious Service Medal and the Air Force Achievement Medal for successfully bringing new capabilities to U.S. and allied forces.

She holds a Bachelor of Science degree in aerospace engineering from Boston University, an MBA from the University of Dayton, and the Certified Financial Planner designation (CFP®). Cathy has also completed executive education programs in product development, leadership, and management from Northwestern University’s Kellogg School of Management and Columbia Business School.

Born and raised in Rochester, New York, Cathy returned to her hometown after her military service to raise her two sons. She is an active community volunteer and enjoys gardening, kayaking, and reading, both at her home in Pittsford and at the Finger Lakes in upstate New York.

As Cathy embarks on this new chapter with Novem Group, she looks forward to continuing to provide exceptional financial guidance and helping clients navigate their unique financial journeys with confidence and clarity.

Anthony Simonetti

Wealth Advisor

Affiliations & Disclosures */**/***

Anthony Simonetti has been working as a financial advisor since graduating from Providence College School of Business with a B.S. in Finance in 2008. His industry experience has included working at AXA Advisors for six years and iTP Partners for two years before joining the Novem Group in 2017. Anthony holds his Series 7, 66 and New York State Life, Accident and Health Insurance Licenses. Anthony assist several small businesses and individuals with their retirement planning, wealth management and insurance needs. Anthony is also the president and founder of a local non-profit, the Just Breathe Foundation, which assists individuals and their families who battle Cystic Fibrosis.

Andy Gentile

Wealth Advisor

Schedule Time To Meet
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Andy has built his personal practice around comprehensive and holistic wealth planning. This approach is not product-driven, or even idea-driven, but rather focuses on how to best identify and then serve the needs of his clients. Andy believes in the client advocacy relationship that is established and delivered on an unbiased basis. Andy’s goal is to help clients connect with their goals and make informed decisions to achieve those goals.

Andy earned a Bachelor of Arts degree in Economics from Fordham University in New York, New York. He also holds the CERTIFIED FINANCIAL PLANNER® (CFP®) designation from the College of Financial Planning, the Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU), the Chartered Leadership Fellow (CLF) from The American College, the Certification in Long Term Care (CLTC) by the Corporation for LTC, the Certified Divorce Financial Analyst (CDFA) from the Institute for Divorce Financial Analysts, and the Accredited Investment Fiduciary (AIF) from Fi360. He holds the Series 7, 24, 51, 63, and 65 security licenses, is a registered investment advisor, and holds various state insurance licenses.

Andy has an extensive background in the financial planning industry as an advisor and a corporate executive. He began his career with American Express Financial Advisors in 1983, becoming an advisor before going into a leadership position as the Field Vice President in the Princeton, NJ office, where he supervised 75% of the advisors in the State of New Jersey.

In 1998, Andy joined Prudential Financial as Senior Vice President of Financial Planning, where he was responsible for the creation and implementation of a Fee-Based Financial Planning program across the United States. In 2000, he relocated to Atlanta, GA, as Senior Vice President of the Southern Territory, where under his leadership, he supervised 20% of the advisors in the United States.

In 2010, Andy decided to pursue his passion for working with clients again by assisting them in growing and protecting their wealth. In 2010, he started Ascend Wealth Management LLC and created the Financial Independence Maximizer ™, a comprehensive and holistic wealth management process. In 2013, his firm became one of nine independent firms that are members of the American Medical Associations Physicians Financial Partners Program.

He is an active member of various industry groups, including the National Association of Insurance and Financial Advisors (NAIFA), the Society of Financial Services Professionals (SFSP), the Financial Planning Association (FPA). He is also a member of the prestigious Research Agency Group (RAGS) of the Life Insurance Marketing and Research Association (LIMRA).

To better serve his Florida clients, Andy relocated the practice to Jupiter Florida in early 2018 and affiliated with Novem Group, a Registered Investment Advisor and American Portfolios as the broker-dealer in June of 2019.

Andy resides in Jupiter, Florida. He is the proud parent of three children, Andrew, a financial planning major who graduated from The University of Alabama and is a Financial Planner in Atlanta, Justin, a sports marketing graduate of The University of Alabama who now works in Corporate Relations for the Chicago Bears, and Jamie Nicole, a Graphic Design and Business major who graduated from Samford University and now works in the medical franchising industry in Birmingham, Alabama.

In his free time, Andy enjoys golfing, fishing, traveling, and watching all major sports. He is an active member of Calvary Church of Jupiter.

You can easily see my real-time availability and schedule time with me at https://calendly.com/agentile-novem

Andrew Miran

Financial Controller

Andrew is the Financial Controller at Novem Group, where he manages the firm’s internal financial operations with discipline and foresight. A graduate of St. John Fisher University with a degree in Accounting and an MBA, Andrew is responsible for budgeting, reporting, and long-term financial planning that supports the firm’s continued growth and stability. Known for his thoughtful approach and steady presence, he plays a vital role in maintaining operational efficiency across the organization. Outside of work, Andrew enjoys life in the Rochester area with his wife and two children and brings the same sense of balance and dedication to his personal life as he does to his professional one.

Amanda Esteves

Wealth Advisor

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Amanda joined Novem Group in September of 2008 as the Executive Assistant to the CEO, Robert Bartolotta. Over the years, she has supported financial advisors with their practices at Novem Group and has been involved in the firm’s overall operations and compliance. Amanda began supervising advisors in 2013 and led the compliance department as CCO from 2019 to 2024. She has since decided to focus on financial planning for local individuals and small business owners. It was a difficult decision to move on from the CCO position as that achievement was one that Amanda is very proud of. The migration to advising individuals originated from her strong dedication to help people and genuine ambition to make a difference in their financial success. With experience in both the customer service and fiduciary elements of financial planning, Amanda brings a fresh, well-educated perspective.

Amanda holds the SIE, Series 4, 7, 24, 63, and 66, and is currently pursuing the CFP® certification.
Amanda lives in Rochester, NY with her husband and two daughters. Outside of the office, Amanda enjoys trying new recipes and traveling with her family.

Adam Morgan

Financial Advisor

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As a Financial Advisor & CERTIFIED FINANCIAL PLANNER® Practitioner, Adam works primarily with professionals, high-net-worth individuals/families, and small-to-medium size businesses. As a comprehensive planner, Adam helps his clients develop strategies to accumulate, protect, and distribute their retirement savings and wealth.

Before Novem Group, Adam was an advisor at AXA Advisors. There he spent much of his time devoted to helping teachers and staff in the local public schools with comprehensive wealth management and financial education. Mr. Morgan continues to serve this community today and has an extensive client base in the local schools of the Greater Rochester area.

Before Adam joined the financial services industry, he was a Production Supervisor at a local float glass manufacturer, Guardian Industries, in Geneva, NY. His passion for finance and serving others eventually led him to this industry, where he found AXA Advisors.

Mr. Morgan is a graduate of Alfred University, where he earned his B.S. in Mechanical Engineering (Cum Laude) and Business Administration (Cum Laude). While attending Alfred University, Adam played soccer for four years and earned All-Region Honors. He continues to be involved as a board member of the Alfred University Alumni Council. Adam resides in Spencerport, New York with his wife Kristi, twin boys Gavin and Noah, and their energetic Australian Shepard, Parker. In his free time, he enjoys spending time with family and friends, playing soccer, and being a lifelong learner.