THE MARKETS

“If you can keep your head when all about you are losing theirs…”

The advice offered by Rudyard Kipling’s poem “If—” resonated last week. A sharp escalation in trade tensions sparked a stock market downturn despite news that the United States economy created far more jobs in March than economists had expected, reported Lucia Mutikani of Reuters.

Late Wednesday, President Trump announced tariffs on countries around the world. The tariffs were significantly larger than anticipated, and stock markets immediately moved lower. Over two days, the Standard & Poor’s (S&P) 500 Index lost about $5 trillion in market capitalization, reported Lynn Thomasson of Bloomberg.

It was the “largest decline for stocks listed on major U.S. exchanges since March 16, 2020, when $3.5 trillion in value was wiped out, according to Dow Jones Market Data,” reported Connor Smith of Barron’s. (March 2020 was when the COVID-19 outbreak officially became a pandemic.)

In contrast, government bonds rallied as yields fell. Investors preference for lower risk assets “resulted in rising demand for government debt in the U.S., U.K., Germany, Japan and Australia — which sent yields down across all those countries,” reported Vivien Lou Chen of MarketWatch.

Three reasons for the stock market downturn

While tariffs were the catalyst for the market downturn, they weren’t the only reason for the decline. Other contributing factors included:

  1. A tsunami of uncertainty. You’ve heard it before: Markets hate uncertainty. The new administration’s tariffs brought a tsunami of uncertainty. Some investors opted for safe havens as they awaited greater clarity around key questions, including:
    • Are the tariffs a negotiating tool or a permanent tax?
    • How will tariffs effect the outlook for economic growth?
    • How will tariffs effect corporate profitability?
    • How will other countries respond?

    “The scope, speed and magnitude of the Trump administration’s tariff blitz left investors with a lot of questions. But one point came through crystal clear: The post–World War II global world economic order is no longer. That is forcing a reassessment by countries on how to respond and pushing investors to reassess long-held assumptions about profit margins, investments, and inflation, reported Reshma Kapadia of Barron’s.”

  2. High market valuations. Over the past two-plus years, excitement about artificial intelligence, an economic soft landing, pro-business policies, and other factors have helped lift stock prices to extraordinary levels. By many measures, U.S. stocks were expensive, which made them vulnerable to decline, reported Jacob Sonenshine of Barron’s. The imposition of extraordinary tariffs forced investors to reassess expectations for U.S. economic growth, corporate earnings, inflation, and share prices.

    “Over the medium to longer term, Trump’s tariff and trade policy will likely accelerate the move to diversify supply chains, emphasize regionalization over globalization, and invest in becoming more self-reliant… But given the uncertainty and increasing costs of inputs, companies may rethink where they allocate long-term capital,” wrote Kapadia. “…’tariffs plus associated uncertainties provide more incentives to build around the U.S., not in the U.S.,’” stated to a source cited by Kapadia.

  3. The tariff narrative. Narrative economics is a theory developed by Nobel-prize winning economist Robert Shiller. Its premise is that viral stories influence economic behavior. As a result, viral narratives can influence markets. Shiller explained, “…whether it’s the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these—transmitted by word of mouth, by the news media, and increasingly by social media—drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more.”

    Last week, a dominant narrative was that tariffs may cause a trade war, which could have unfavorable and long-lasting effects on the U.S. economy. “While trade wars don’t involve armies and bloodshed, some of the same rules apply—especially when it’s a war of choice. Strengths need to be assessed, allies cajoled, goals set, and preparations made. When done right, victory can be reached with relative ease and result in an increase in standing. When poorly planned, strengths turn into weakness, quick victories become battles of attrition, and unintended consequences can last for years,” reported Ben Levisohn of Barron’s.

By the end of the week, the technology-heavy Nasdaq Composite Index was in bear market territory, down more than 20 percent from its previous high. The Dow Jones Industrial Average had moved into correction territory, and the S&P 500 Index had experienced its worst week since 2020, reported Amalya Dubrovsky, Karen Friar, and Ines Ferré of Yahoo! Finance. Yields on longer maturities of U.S. Treasuries moved lower, pushing the value of previously issued Treasuries higher.

Stock market volatility is likely to continue as the tariff story plays out. While the tariff story plays out, it’s a good idea to stay calm and focus on your plan. Your portfolio allocation and diversification strategies were put in place to help you achieve your financial goals. Taking drastic action in response to a short-term market upheaval could affect your ability to reach those goals. If you have questions or would like to discuss recent events, please get in touch.

Data as of 4/4/25 1-Week Y-T-D 1-Year 3-Year 5-Year 10-Year
Standard & Poor’s 500 (Domestic Stocks) -9.1% -13.7% -1.4% 3.5% 13.8% 9.3%
Dow Jones Global ex-U.S. -5.6% -0.2% -1.0% 0.0% 7.6% 1.9%
10-year Treasury Note (Yield Only) 4.0% N/A 4.3% 2.4% 0.7% 1.9%
Gold (per ounce) -0.6% 17.0% 33.2% 16.5% 13.1% 9.7%
Bloomberg Commodity Index -5.8% 0.9% -2.5% -7.4% 9.7% -0.1%

S&P 500, Dow Jones Global ex-US, Gold, Bloomberg Commodity Index returns exclude reinvested dividends (gold does not pay a dividend) and the three-, five-, and 10-year returns are annualized; and the 10-year Treasury Note is simply the yield at the close of the day on each of the historical time periods.
Sources: Yahoo! Finance; MarketWatch; djindexes.com; U.S. Treasury; London Bullion Market Association.
Past performance is no guarantee of future results. Indices are unmanaged and cannot be invested into directly. N/A means not applicable.

FIRST QUARTER REVIEW: CHANGING EXPECTATIONS.

In late January, as the new administration took office, markets anticipated that proposed tariffs would create economic headwinds that could be offset by the positive effects of deregulation (a productivity boost) and tax cuts (economic stimulus), reported Ben Levisohn of Barron’s. By the end of the quarter, market expectations had changed dramatically.

“The highest-conviction trades coming into 2025 – buy U.S. exceptionalism and the Magnificent 7, avoid the rest of the world, sell bonds – have been turned on their head. Chinese and German stocks are up by double digits since Jan. 20, while the U.S. – and notably information tech and consumer-discretionary stocks – is down since then,” reported Randall Forsyth of Barron’s.

A market rotation

Financial markets experienced a rotation during the first quarter as market expectations shifted. Rotations occur when a dominant trend fades. Typically, investors sell investments that were in favor and buy assets that they believe are better opportunities, reported Sarah Hansen of Morningstar. During the first quarter of 2025, we saw sector, style, and regional rotations.

U.S. technology stocks lost their luster. In the United States, the information technology, communication services, and consumer discretionary sectors – home to the Magnificent Seven – delivered stellar total returns in 2023 and 2024. However, their dominance faded in the first quarter of 2025, while more defensive sectors of the market delivered positive returns.

Value stocks came into favor. “Worries over historically elevated tech stock valuations, combined with a tariff-induced bout of risk avoidance, have driven the recent rotation from growth into value,” reported Esha Dey of Bloomberg. The S&P 500 Value Index was up 0.28 percent during the first quarter, while the S&P 500 Growth Index dropped 8.47 percent.

International stocks outperformed. “As the US stock market lost ground in the quarter, international markets surged amid a global shift. Chinese markets gained 14.17 [percent], while eurozone markets rose 12.24 [percent], thanks in part to major fiscal initiatives designed to stimulate growth and enhance the region’s defense capabilities amid the ongoing conflict between Russia and Ukraine,” reported Sarah Hansen of Morningstar.

Rotations can be healthy. The key is “to focus on emerging leadership in other sectors demonstrating relative strength,” stated a source cited by Levisohn.

Weekly Focus – Think About It

“When I hear somebody sigh, ‘Life is hard,’ I am always tempted to ask, ‘Compared to what?'”

– Sydney J. Harris, Journalist

Securities and investment advisory services offered through Osaic Wealth, Inc. member FINRA/SIPC. Additional advisory services offered through Novem Group and Osaic Advisory services. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth. Please see website NovemGroup.com for specific financial professional’s affiliation. Any opinions expressed in this forum are not the opinion or view of Novem Group or Osaic Wealth and have not been reviewed for completeness or accuracy. Any comments or postings are for informational purposes only and do not constitute an offer or a recommendation to buy or sell securities or other financial instruments. Readers should conduct their own review and exercise judgment prior to investing. Investments are not guaranteed, involve risk, may result in a loss of principal, and are not suitable for all types of investors. Past performance does not guarantee future results. (10/24)


* These views are those of Carson Group Coaching, and not the presenting Representative or the Representative’s Broker/Dealer, and should not be construed as investment advice.
* This newsletter was prepared by Carson Group Coaching. Carson Group Coaching is not affiliated with the named broker/dealer.
* Government bonds and Treasury Bills are guaranteed by the U.S. government as to the timely payment of principal and interest and, if held to maturity, offer a fixed rate of return and fixed principal value. However, the value of fund shares is not guaranteed and will fluctuate.
* Corporate bonds are considered higher risk than government bonds but normally offer a higher yield and are subject to market, interest rate and credit risk as well as additional risks based on the quality of issuer coupon rate, price, yield, maturity, and redemption features.
* The Standard & Poor’s 500 (S&P 500) is an unmanaged group of securities considered to be representative of the stock market in general. You cannot invest directly in this index.
* All indexes referenced are unmanaged. Unmanaged index returns do not reflect fees, expenses, or sales charges. Index performance is not indicative of the performance of any investment.
* The Dow Jones Global ex-U.S. Index covers approximately 95% of the market capitalization of the 45 developed and emerging countries included in the Index.
* The 10-year Treasury Note represents debt owed by the United States Treasury to the public. Since the U.S. Government is seen as a risk-free borrower, investors use the 10-year Treasury Note as a benchmark for the long-term bond market.
* Gold represents the afternoon gold price as reported by the London Bullion Market Association. The gold price is set twice daily by the London Gold Fixing Company at 10:30 and 15:00 and is expressed in U.S. dollars per fine troy ounce.
* The Bloomberg Commodity Index is designed to be a highly liquid and diversified benchmark for the commodity futures market. The Index is composed of futures contracts on 19 physical commodities and was launched on July 14, 1998.
* The DJ Equity All REIT Total Return Index measures the total return performance of the equity subcategory of the Real Estate Investment Trust (REIT) industry as calculated by Dow Jones.
* Yahoo! Finance is the source for any reference to the performance of an index between two specific periods.
* Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance.
* Economic forecasts set forth may not develop as predicted and there can be no guarantee that strategies promoted will be successful.
* Past performance does not guarantee future results. Investing involves risk, including loss of principal.
* You cannot invest directly in an index.
* Stock investing involves risk including loss of principal.
* Consult your financial professional before making any investment decision.

Sources:

https://poets.org/poem/if
https://www.reuters.com/markets/us/us-job-growth-beats-expectations-march-2025-04-04/
https://www.bloomberg.com/news/newsletters/2025-04-04/stock-market-crash-trump-trade-war-hits-s-p-500-nasdaq-100 Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Bloomberg-Trump-Takes-Wrecking-Ball%20-%203.pdf
https://www.barrons.com/livecoverage/stock-market-today-040325?mod=hp_LEDE_A_1 Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Barrons-Stock-Market-Worst-Day%20-%204.pdf
https://www.yalemedicine.org/news/covid-timeline
https://www.marketwatch.com/story/government-bonds-rally-around-the-world-as-investors-fearing-recession-flock-to-safety-trades-efb75ec3
https://www.barrons.com/articles/trump-tariffs-u-s-trade-war-china-europe-cf9a1227 Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Tariff-Damage-Cant-be-Undone%20-%207.pdf
https://www.barrons.com/articles/stock-market-expensive-rally-cd5f460e Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Barrons-Stock-Market-Avoid-Bloodbath%20-%208.pdf
https://news.yale.edu/2019/11/04/robert-shiller-power-narratives
https://press.princeton.edu/books/hardcover/9780691182292/narrative-economics?srsltid=AfmBOopduHBCkozav1U1akh472maGb7oDUKGAv62lrTKhWZm1eY6lObx
https://www.barrons.com/articles/stock-market-trump-tariff-bear-288ed46b?refsec=up-and-down-wall-street&mod=topics_up-and-down-wall-street Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Barrons-Trump-is-Fighting-Trade-War%20-%2011.pdf
https://finance.yahoo.com/news/live/stock-market-today-dow-plunges-2200-points-nasdaq-enters-bear-market-as-trump-tariffs-spark-worst-meltdown-since-2020-200042876.html
https://home.treasury.gov/resource-center/data-chart-center/interest-rates/TextView?type=daily_treasury_yield_curve&field_tdr_date_value=2025
https://www.barrons.com/articles/stock-market-outlook-rethink-trump-tariffs-federal-reserve-policy-5776184b?refsec=up-and-down-wall-street&mod=topics_up-and-down-wall-street Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Barrons-2025-Market-Prediction-Soured%20-%2014.pdf
https://www.barrons.com/articles/u-s-stocks-suffer-trump-economic-paradigm-shift-86306db0?mod=article_inline Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Barrons-Trump-Engineering-Paradigm-Shift%20-%2015.pdf
https://www.morningstar.com/markets/stock-market-rotation-is-underway-will-it-last
https://www.spglobal.com/spdji/en/documents/performance-reports/spdji-sector-performance-matrix.pdf
https://www.spglobal.com/spdji/en/documents/performance-reports/dashboard-us-sector.pdf
https://www.bloomberg.com/news/articles/2025-03-28/value-stock-gains-need-fresh-catalyst-with-earnings-a-wild-card Or go to:
https://resources.carsongroup.com/hubfs/WMC-Source/2025/04-07-25-Bloomberg-Value-Stock-Gains%20-%2019.pdf
https://www.spglobal.com/spdji/en/indices/equity/sp-500-value/#overview and
https://www.spglobal.com/spdji/en/indices/equity/sp-500-growth/#overview [Factsheets]
https://www.morningstar.com/markets/13-charts-q1s-dramatic-rotation-stocks
https://www.inc.com/bill-murphy-jr/365-inspirational-quotes-for-2025/91066225


Long-Term Disability Insurance

If you can’t work for a lengthy period of time due to an illness, accident, or injury, your LTD insurance policy will protect you from loss of income by paying a monthly amount.

Long-Term Care Insurance

LTC insurance is designed to cover services that assist with daily living, such as bathing, dressing, cooking, etc. LTC insurance covers services that are generally not covered by health insurance, Medicare, or Medicaid.

Life Insurance

Ensure your family is covered in the event of your passing. With several different types of life insurance, including term, universal, and whole, our agents will help you understand which policy is best for you.

Health Insurance

Medical treatment can be extremely expensive. Prevent paying enormous amounts of money with the right health insurance plan. We will customize a plan that fits your needs and lifestyle.

2022

Bob, now the Chief Executive Officer and Chairman of the Board at Novem Group, nominates Patrick Manuel to fill the role of President. Hired from a successful sales leadership position in 2014, Pat's integrity, work ethic, and vision support the growth of Novem Group and will continue shape the firm for years to come.

2018

Novem Group expands, opening a satellite office in Jupiter, Florida.  Although already available to clients nationwide digitally, this new office allows for in-person consultations with Florida clients.

2011

Bob takes the investment side of the business to the next level and launches his own RIA (Registered Investment Advisor firm), APFS Wealth Management, Inc. DBA Novem Group. The firm would later simply become "Novem Group."

2008

Charlie Herendeen leaves a long tenure with a national retirement and benefits consulting & administration company to join Novem Group as Managing Director of Retirement Plan Services. Under Charlie's leadership, the retirement division sees unprecedented growth.

2001

American Portfolios Financial Services, of which Bob was a founding member, officially launches as a broker-dealer.  This new designation allowed Advisors to continue putting the Client first, without being captive to any specific investment company.

1994

Novem Group was founded by Robert Bartolotta in Rochester, NY to offer financial and insurance planning to individual clients. The company quickly expanded to include employee benefits, allowing individual clients to bring their business needs to the firm.

Vince Palumbos

Wealth Advisor

Affiliations & Disclosures */**/***

Vincent J. Palumbos is a Certified Senior Advisor, CSA®, and brings over 40 years of business and financial experience to his private practice. He has been in sales, management, business ownership, and financial services during his career. Vince is the recipient of many sales awards, including the coveted President’s Award. Vince is a wealth adviser and holds Series 63, 65, 7, and 24 securities licenses and is a licensed Life agent in NY, NJ, AZ, and FL. He earned a Masters of Education from Cambridge College in 1987.

Vince is a pilot and safety officer for the Civil Air Patrol. He’s a facilitator at Matt Talbot Ministries and recent past President of a Rotary Club. Vince is a former Major Gift Officer for McQuaid Jesuit High School and served on the Finance Council for St John of Rochester for 13 years.

Vince has four grown children and five grandchildren, and he and his wife, Ginny, live in Fairport.

Tosin Deju

Consultant

Tosin joined Novem Group with over 20 years of experience in the financial industry, and 15 years as a management consultant. She worked previously with IBM Global Business Services in the Financial Services practice as a Senior Change Management Consultant and Project Manager. Prior to that, she worked with Datek Online as a Customer Service Rep and an Accounts Principal, and held her Series 7, 63, 24, and 4 licenses.

Tosin holds an MBA in Finance, Entrepreneurship, and Entertainment, Media & Technology from the NYU Stern School of Business. She was a Consortium for Graduate Studies in Management Fellow, and selected student representative for the Harlem Small Business Initiative and Clinton Foundation Partnership. Tosin also holds an undergraduate degree in Biological Sciences from Rutgers University.

Tosin serves on the board of directors of Providence Foundation, a microloans program supporting local widows in entrepreneurship in Africa. She is also the Secretary for the Mary Adetayo Okunuga Foundation, a non-profit organization that aids families in need in Africa. She is married with three daughters, and lives with her family in Georgia.

Tom Froehlich

Financial Advisor

Affiliations & Disclosures */**/***

A Certified Investment Management Consultant and Analyst, Tom holds the Series 7, 63, 65, and 24 securities licenses, and Life, Health, Property and Casualty insurance licenses as well.

Tom uses his 38 years of industry knowledge and experience to help business owners, professionals, and their families solve problems, and to make wise choices to manage their wealth and transcend their legacy.

Specializing in Retirement and Retirement Income Planning, Tom is also often brought in as consultant for various accountants and attorneys, where his collaborative approach helps bring clarity and continuity to his clients' planning process, creating a clear and simple path towards their wealth management objectives.

Active in his community, Tom is a frequent guest speaker for various companies, organizations, and associations, where he shares his expertise on retirement planning, investment management, and estate preservation. Tom has served on the board of directors, and is the past president, of The Wealth Advisor Institute. Tom is an active member of the Investments & Wealth Institute, and the founder of the organization's New York Chapter, when it was called The Investment Management Consultants Association.

Married with three adult kids and three grandchildren, two of Tom's personal passions are Dogs and supporting Special Needs Children, so Tom and Cooper, his Therapy Dog, may often be found visiting special needs kids in schools and in the pediatric unit at his local hospital.

Tim Gerlach

Portfolio Manager

Affiliations & Disclosures ***

Tim joined Novem Group in January 2019 and serves as the Portfolio Manager. He supervises the firm's investment research and portfolio management team and is responsible for overseeing all daily investment management decisions. He holds the FINRA Series 65 license and is a graduate of Penn State University with a B.S. in Finance (’10) and M.S. in Finance (’14). He is also currently a candidate in the CFA program.

Tim is originally from Penfield, NY, and lives in Washington, D.C., with his wife, Kristen.

Tiffany Beam

Client Service Associate

In late December of 2021, Tiffany started working for Novem Group as an administrative assistant. She soon advanced to the position of Client Service Associate. After that, Tiffany was given the opportunity to work directly for Stephen Roehrig and Thomas Froehlich. Tiffany is a licensed notary public in the state of New York and is presently pursuing her series 65. Tiffany graduated from Bryant & Stratton College with an associate's degree in paralegal studies. For three years, she served as a receptionist at Woods Oviatt Gilman LLC & Harris Beach PLLC, helping clients and handling administrative tasks for each department's practice.

Tiffany and her fiancé reside on Hemlock Lake with their German Shepherd, Bernise Mountain Dog, and cat. In her free time, Tiffany likes to travel, cook, work out at the gym, and spend time with her fiancé and animals.

Thomas Burke

Investment Advisor Representative

Affiliations & Disclosures ***

Tom is a graduate of Cornell University with a degree in Applied Economics, and a 30+ year veteran of the financial services industry. Tom brings a wealth of experience and knowledge within the dynamic financial arena to bear on today's complex landscape, and he looks forward to helping you build a successful financial strategy.

Stephen Roehrig

Financial Advisor

Affiliations & Disclosures */***

Stephen Roehrig is an experienced financial advisor who began his career in 1996. Stephen transitioned his practice to Novem Group in 2008 and specializes in wealth management, retirement and financial planning, as well as insurance & risk management. Steve holds Series 7, 63, 65 and New York State Life, Accident, and Health Licenses, and makes it a priority that his loyal clients get great service. After earning a Bachelor of Science from Le Moyne College in Syracuse, NY, he decided to stay close to his roots, living here in Rochester with his wife, Leigh, and daughters, Maya and Elle. Steve has always had a desire to work in the financial services industry and pursued a degree in Finance & Economics to accomplish this. He is grateful that he can achieve his goals of providing sound financial advice and incredible customer service to his many loyal clients.

Rosann Lill

Assistant Office Manager

Rosann Lill is the Assistant Office Manager for Novem Group and has been working with individual and corporate clients for many years.

Born and raised in Rochester, NY, Rosann attended Katharine Gibbs in Boston after high school. She worked at Xerox Corporation and left to take over ownership of Airport Lanes. Upon the sale of her business, she decided to continue doing what she enjoys, maintaining relationships with clients and business associates.

Rosann’s responsibilities include office administration, client relations, and managing the firm’s insurance department.

Robert Bartolotta

CEO

Affiliations & Disclosures */**/***

Robert is a graduate of Cornell University with a BS in Applied Economics. He is an Investment Advisory Representative through Novem Group and holds the following securities licenses: 6, 22, 24, 26, 51, 52, 62, 72, and 82, as well as Life, Accident, and Heath Insurance licenses both in and outside of New York state. He is the founder and CEO of Novem Group, a rapidly growing investment advisory firm with more than a billion dollars in assets under management. Robert and the management team have been recognized for their corporate culture at Novem with a focus on work life balance for all employees. Novem Group has received numerous honors, being ranked by the Democrat and Chronicle as one of Rochester’s Top Workplaces 2015 through 2021 and making the Rochester Business Journal “Rochester Top 100” list in 2016, 2017, 2018 and 2022.

With more than 30 years of experience, Robert is a seasoned financial advisor and executive. Under Robert’s leadership as the Senior Managing Director of American Portfolios in Rochester, NY the office placed first nationally for American Portfolios Financial Services in 2015, 2016, 2017, 2018 and 2019, Bob personally ranked as the top advisor out of over 750 financial professionals nationally.

Patrick Manuel

President & Financial Advisor

Affiliations & Disclosures */***

Pat received his B.A. in economics from the University of Rochester and holds Series 66, Series 7, NY Life and Health Insurance licenses as well as the Accredited Investment Fiduciary® (AIF®) designation. Pat joined Novem Group as a financial advisor in 2014, and in 2022 was promoted to President, ensuring his integrity, work ethic, and vision will continue to help shape the firm in the years to come.

Pat and his wife, Jill, live in Rochester with their three boys, Jackson, Cooper and Luke.

Megan Burritt

Compliance Associate

Megan has been with Novem Group since 2007. Starting out as the Executive Assistant to Robert Bartolotta, she was quickly promoted to Account Manager in 2008. Megan managed group insurance accounts until May 2013, when she changed her schedule to part-time after the birth of her son. For 7 years, Megan provided administrative support to not only the employee benefits department, but also payroll, and retirement services. In 2021 her role shifted from administrative to operations by taking on the position of Compliance Associate. Having over a decade of experience with Novem Group, Megan has the versatility to help with specialized projects in all areas of the business.

Megan is a 2006 graduate of Canisius College with a BA in Communication Studies and Art History. She graduated Summa cum Laude and received several honors for her academic achievement, including those for Academic Excellence and Highest Honors/GPA in both Communication Studies and Art History. Megan lives in Pittsford with her husband, David, and their two children.

Matthew Spilfogel

Operations Associate

Matthew graduated from Columbia Southern University in 2014 with a Bachelor’s in Business Administration & Management and currently holds his Series 65 license. He joined Novem Group in 2021 as an Operations Associate, working directly with advisors to maintain client information and supporting the Investment & Operations Teams. He was promoted to Senior Operations Associate in 2024.

Matthew lives in Lake Worth, Florida with his wife, Jessica and their dog Eli. He is an avid sports fan and loves spending time with his family.

Mackenzi Springer

Financial Advisor

Affiliations & Disclosures */***

Mackenzi attended St. John Fisher College and graduated with a degree in Communications and Marketing in 2017. She joined Novem Group as an Investment Assistant in April 2018. Mackenzi was eager to obtain all necessary licenses to become a Financial Advisor and has been working with individual clients and Group Retirement plans ever since. She holds her Series 7, Series 65, Series 63, New York State Life, Accident and Health Insurance license as well as the Accredited Investment Fiduciary® (AIF®) and Certified Financial Planner® (CFP®) designations. Mackenzi is currently taking on new clients for individual and group retirement planning.

A Rochester native, Mackenzi enjoys trying out new restaurants in the downtown area with friends on the weekends. She is passionate about health and fitness; her favorite hour of the day is the one she spends in the gym. In the summer, Mackenzi spends a lot of time on the Finger Lakes. If she’s not on the lake, you’ll be able to find her at the nearest dart board.

Kristi Morgan

Client Service Associate

Kristi Joined Novem Group in February 2016. A graduate of Bryant & Stratton college with an Associate’s degree in Business Administration, she came to Novem with 12 years of experience in the finance industry working with corporate and individual clients. Kristi is a licensed Notary Public, holds her New York State Life, Accident & Health license and has her FPQP™ designation. Kristi lives in Spencerport, NY with her husband Adam and her three children.

Kristen Dupree

Client Service Associate

Kristen joined Novem Group in November 2019 and currently serves as a Client Service Associate in the Wealth Department. Kristen supports multiple Financial Advisors by facilitating client communication, managing account maintenance, and ensuring smooth and personalized client experience. Prior to joining Novem, she spent several years at the Greater Rochester Chamber of Commerce. Kristen earned her Bachelor’s Degree in Business Administration from Roberts Wesleyan College in 2012. Outside of work, she loves traveling and proudly claiming the title of ‘unofficial espresso martini critic.'

Krissi Cook

Client Service Associate

Krissi joined Novem Group from Unisys Corporation and Burroughs Payment Systems in 2011. Originally the Customer Service Manager for Novem’s payroll and HRIS division (which has since been phased out), Krissi built and led the client-service and implementation teams for all payroll and human resource clients. In 2019, Krissi’s sales-support, vendor, and project-management experience became critical to managing the ongoing growth of Novem’s investment division, so she transferred focus to the wealth department and now utilizes her 20+ years of experience on behalf of multiple Financial Advisors as they build their investment practices, and for the expanding Group Retirement Services Department.

Krissi resides in Penfield and enjoys spending time her husband Doug and their children, Makaylah and Aiden.

Kim Kosko

CSA Manager

Kim joined Novem Group in 2019 as an Administrative Assistant and quickly proved herself an invaluable asset, earning a promotion to Manager of Client Services in 2021. In this leadership role, she supports Financial Advisors across both Wealth Management and Group Retirement Services, while also managing the Client Service Associate teams in Rochester, NY and Jupiter, FL.

A licensed Notary Public and holder of the Series 65 license, Kim is uniquely equipped to assist clients and advisors with a broad range of financial and administrative needs, always with precision and care.

Originally from Vancouver, Canada, Kim brings a friendly and focused presence to the team. Outside the office, she enjoys spending time with her family and their two dogs—usually somewhere outdoors.

Kaeri Carroll

Director of IT

Kaeri Carroll is the Director of IT at Novem Group, where she blends a deep understanding of technology with a keen sense for strategic communication. A graduate of the University of Massachusetts with a B.S. in Information Technology and a minor in Business Law, Kaeri ensures the firm stays ahead of the curve—implementing innovative tech solutions to enhance client service and security. She also leads Novem’s digital voice, crafting clear, engaging communications and overseeing the firm’s online presence to reflect its values of transparency, professionalism, and forward-thinking advice.

Jeremy Raco

Senior Vice President

Affiliations & Disclosures */***

Jeremy Raco brings over 30 years of experience in the financial services industry, with deep expertise in investment management, retirement planning, estate strategies, and risk management. Since joining Novem Group in January 2013, Jeremy has expanded the firm’s capabilities in delivering comprehensive, client-focused financial solutions.

Before entering the financial sector, Jeremy served in the United States Marine Corps in a Security Forces unit specializing in Counter Terrorism. He held Top Secret Clearance and was named Marine of the Quarter in 1989. His dedication to excellence carried over into his civilian career, earning him recognition such as the Rochester Business Journal’s “Top 40 Under 40” in 2008 and the prestigious Sanford A. Gradinger Award in 2009.

At Novem Group, Jeremy surrounds himself with a dedicated team of professionals designed to give his clients the best opportunity for success of their financial planning. He also runs the Risk Management Department, providing a full suite of insurance solutions to individual and business clients. He is a partner and Sr. Vice President, and holds Series 6, 63, and 65 licenses, as well as Life, Accident, and Health Insurance Licenses.

Jeremy’s commitment to integrity, service, and strategic planning makes him a trusted advisor to clients navigating complex financial landscapes.

Jeffrey Altieri

Portfolio Manager, Fixed Income Specialist

Affiliations & Disclosures ***

Jeff joined Novem Group in March 2021. With more than 40 years of experience, Jeff manages client portfolios and develops and implements fixed income strategies. An avid golfer, Jeff and his wife Kathy are longtime residents of Penfield, NY.

Dan Williams

Investment Assistant

Affiliations & Disclosures ***

Dan joined Novem Group as an intern in the summer of 2022. He graduated from St. John Fisher University with a Bachelor of Science in Finance shortly thereafter and was hired as an Investment Assistant. Dan secured his series 65 securities license, and helps the investment team with everyday operations, providing background research and analysis.

Prior to joining Novem Group, Dan spent five years at Wegmans, typically at the customer service desk. A lifetime resident of Fairport, NY, Dan follows many different sports leagues with favorite teams all over the map, including the Green Bay Packers, Los Angeles Dodgers, and Syracuse football and basketball. In his free time, he enjoys golfing, and spending time with family and friends.

Chelsea Bartolotta

Client Service Associate

Chelsea rejoins Novem Group as a Client Service Associate with more than 15 years of experience supporting clients and managing complex operations across diverse industries. Her professional background includes seven years as a Payroll Implementation Specialist, six years serving as a Coordinator for a nonprofit organization, and four years in property management. Together, these experiences have shaped her strong attention to detail, operational expertise, and commitment to delivering exceptional client service.

Chelsea lives in Jupiter, Florida, where she is a proud single mom to an amazing little boy. When she’s not working, you can usually find them enjoying the outdoors at the park or the beach. Chelsea values balance, community, and building meaningful relationships—both professionally and personally.

Charles Herendeen

Managing Director, Senior Financial Advisor

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Charlie joined Novem Group in August of 2013, although he has been affiliated with the firm for over 15 years. He is responsible for providing group retirement plan solutions for all types of organizations as well as wealth management and financial planning services for individuals. Charlie has been working in the field of Investment Management, Retirement and Benefit Plan Services for over 30 years.

Prior to joining Novem Group, Charlie was a Manager of Retirement and Benefits Consulting for a large National Third-Party Administration (TPA) Firm, a Senior Conversion Analyst for a National Retirement Plan Provider and Vice President, Retirement Financial Services Officer for one of the largest financial services organizations in the world. Charlie graduated with a Bachelor of Science in Accounting from the John Wiley Jones School of Business at SUNY Geneseo. He currently possesses the designations of Certified Retirement Services Professional (CRSP), Certified IRA Services Professional (CISP), Group Benefits Associate (GBA), Cash Balance Consultant (CBC) and Accredited Investment Fiduciary (AIF®). He is also a candidate for his Certified Financial Planner (CFP®) designation. He is a member of the International Foundation of Employee Benefit Plans, the Financial Planning Association and is on the Board of the New York Employee Benefits Council (NYEBC). Moreover, he holds his FINRA series 6, 63 and 65 securities licenses as well as his New York State Life, Accident and Health Insurance License.

The Financial Times recognized Charlie in their annual list of Top Retirement Advisers in the country in 2016, 2017 and 2018. Charlie resides and is an active supporter of Victor Lacrosse. He enjoys golf, playing guitar and his family time. His wife Gina is a teacher in the Fairport Central School District and he has three children, Allison, Jack and Matthew.

Cathy Gueli, CFP®

Wealth Advisor

Affiliation & Disclosure ***

Cathy is thrilled to join Novem Group as a Wealth Advisor, where she continues her mission of integrating a rich set of experiences in service, management, strategy, and communications to help clients achieve their financial goals. With a diverse background in industry and the military, Cathy brings a unique perspective to her role, providing comprehensive financial guidance.

Before joining Novem Group, Cathy held key leadership positions at Xerox Corporation, including vice president of annuity management and strategy for North America, where she led initiatives to enhance profitability. She also served as vice president of offering strategy, guiding programs that supported Xerox’s partners in the small and medium business sector. Additionally, Cathy led the corporate strategy intelligence function and served as vice president of strategy and communications, overseeing strategic development and execution across Xerox’s business divisions.

Cathy’s career began in the United States Air Force, where she served as a program manager for aerospace and electronics systems acquisition. Her outstanding contributions earned her both the Meritorious Service Medal and the Air Force Achievement Medal for successfully bringing new capabilities to U.S. and allied forces.

She holds a Bachelor of Science degree in aerospace engineering from Boston University, an MBA from the University of Dayton, and the Certified Financial Planner designation (CFP®). Cathy has also completed executive education programs in product development, leadership, and management from Northwestern University’s Kellogg School of Management and Columbia Business School.

Born and raised in Rochester, New York, Cathy returned to her hometown after her military service to raise her two sons. She is an active community volunteer and enjoys gardening, kayaking, and reading, both at her home in Pittsford and at the Finger Lakes in upstate New York.

As Cathy embarks on this new chapter with Novem Group, she looks forward to continuing to provide exceptional financial guidance and helping clients navigate their unique financial journeys with confidence and clarity.

Anthony Simonetti

Wealth Advisor

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Anthony Simonetti has been working as a financial advisor since graduating from Providence College School of Business with a B.S. in Finance in 2008. His industry experience has included working at AXA Advisors for six years and iTP Partners for two years before joining the Novem Group in 2017. Anthony holds his Series 7, 66 and New York State Life, Accident and Health Insurance Licenses. Anthony assist several small businesses and individuals with their retirement planning, wealth management and insurance needs. Anthony is also the president and founder of a local non-profit, the Just Breathe Foundation, which assists individuals and their families who battle Cystic Fibrosis.

Andy Gentile

Wealth Advisor

Schedule Time To Meet
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Andy has built his personal practice around comprehensive and holistic wealth planning. This approach is not product-driven, or even idea-driven, but rather focuses on how to best identify and then serve the needs of his clients. Andy believes in the client advocacy relationship that is established and delivered on an unbiased basis. Andy’s goal is to help clients connect with their goals and make informed decisions to achieve those goals.

Andy earned a Bachelor of Arts degree in Economics from Fordham University in New York, New York. He also holds the CERTIFIED FINANCIAL PLANNER® (CFP®) designation from the College of Financial Planning, the Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU), the Chartered Leadership Fellow (CLF) from The American College, the Certification in Long Term Care (CLTC) by the Corporation for LTC, the Certified Divorce Financial Analyst (CDFA) from the Institute for Divorce Financial Analysts, and the Accredited Investment Fiduciary (AIF) from Fi360. He holds the Series 7, 24, 51, 63, and 65 security licenses, is a registered investment advisor, and holds various state insurance licenses.

Andy has an extensive background in the financial planning industry as an advisor and a corporate executive. He began his career with American Express Financial Advisors in 1983, becoming an advisor before going into a leadership position as the Field Vice President in the Princeton, NJ office, where he supervised 75% of the advisors in the State of New Jersey.

In 1998, Andy joined Prudential Financial as Senior Vice President of Financial Planning, where he was responsible for the creation and implementation of a Fee-Based Financial Planning program across the United States. In 2000, he relocated to Atlanta, GA, as Senior Vice President of the Southern Territory, where under his leadership, he supervised 20% of the advisors in the United States.

In 2010, Andy decided to pursue his passion for working with clients again by assisting them in growing and protecting their wealth. In 2010, he started Ascend Wealth Management LLC and created the Financial Independence Maximizer ™, a comprehensive and holistic wealth management process. In 2013, his firm became one of nine independent firms that are members of the American Medical Associations Physicians Financial Partners Program.

He is an active member of various industry groups, including the National Association of Insurance and Financial Advisors (NAIFA), the Society of Financial Services Professionals (SFSP), the Financial Planning Association (FPA). He is also a member of the prestigious Research Agency Group (RAGS) of the Life Insurance Marketing and Research Association (LIMRA).

To better serve his Florida clients, Andy relocated the practice to Jupiter Florida in early 2018 and affiliated with Novem Group, a Registered Investment Advisor and American Portfolios as the broker-dealer in June of 2019.

Andy resides in Jupiter, Florida. He is the proud parent of three children, Andrew, a financial planning major who graduated from The University of Alabama and is a Financial Planner in Atlanta, Justin, a sports marketing graduate of The University of Alabama who now works in Corporate Relations for the Chicago Bears, and Jamie Nicole, a Graphic Design and Business major who graduated from Samford University and now works in the medical franchising industry in Birmingham, Alabama.

In his free time, Andy enjoys golfing, fishing, traveling, and watching all major sports. He is an active member of Calvary Church of Jupiter.

You can easily see my real-time availability and schedule time with me at https://calendly.com/agentile-novem

Andrew Miran

Financial Controller

Andrew is the Financial Controller at Novem Group, where he manages the firm’s internal financial operations with discipline and foresight. A graduate of St. John Fisher University with a degree in Accounting and an MBA, Andrew is responsible for budgeting, reporting, and long-term financial planning that supports the firm’s continued growth and stability. Known for his thoughtful approach and steady presence, he plays a vital role in maintaining operational efficiency across the organization. Outside of work, Andrew enjoys life in the Rochester area with his wife and two children and brings the same sense of balance and dedication to his personal life as he does to his professional one.

Amanda Esteves

Wealth Advisor

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Amanda joined Novem Group in September of 2008 as the Executive Assistant to the CEO, Robert Bartolotta. Over the years, she has supported financial advisors with their practices at Novem Group and has been involved in the firm’s overall operations and compliance. Amanda began supervising advisors in 2013 and led the compliance department as CCO from 2019 to 2024. She has since decided to focus on financial planning for local individuals and small business owners. It was a difficult decision to move on from the CCO position as that achievement was one that Amanda is very proud of. The migration to advising individuals originated from her strong dedication to help people and genuine ambition to make a difference in their financial success. With experience in both the customer service and fiduciary elements of financial planning, Amanda brings a fresh, well-educated perspective.

Amanda holds the SIE, Series 4, 7, 24, 63, and 66, and is currently pursuing the CFP® certification.
Amanda lives in Rochester, NY with her husband and two daughters. Outside of the office, Amanda enjoys trying new recipes and traveling with her family.

Adam Morgan

Financial Advisor

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As a Financial Advisor & CERTIFIED FINANCIAL PLANNER® Practitioner, Adam works primarily with professionals, high-net-worth individuals/families, and small-to-medium size businesses. As a comprehensive planner, Adam helps his clients develop strategies to accumulate, protect, and distribute their retirement savings and wealth.

Before Novem Group, Adam was an advisor at AXA Advisors. There he spent much of his time devoted to helping teachers and staff in the local public schools with comprehensive wealth management and financial education. Mr. Morgan continues to serve this community today and has an extensive client base in the local schools of the Greater Rochester area.

Before Adam joined the financial services industry, he was a Production Supervisor at a local float glass manufacturer, Guardian Industries, in Geneva, NY. His passion for finance and serving others eventually led him to this industry, where he found AXA Advisors.

Mr. Morgan is a graduate of Alfred University, where he earned his B.S. in Mechanical Engineering (Cum Laude) and Business Administration (Cum Laude). While attending Alfred University, Adam played soccer for four years and earned All-Region Honors. He continues to be involved as a board member of the Alfred University Alumni Council. Adam resides in Spencerport, New York with his wife Kristi, twin boys Gavin and Noah, and their energetic Australian Shepard, Parker. In his free time, he enjoys spending time with family and friends, playing soccer, and being a lifelong learner.